If you want to marshall the forces for caring about and carrying the planet, look at the trash thrown off to the side of the road first, put in the refuse bin second and, finally, in the lasting recycling container last.
It's what's in the name that counts.
The labels of the manufacturers/retailers printed on the trash on the side of the road tells you most about those who appear to care/know the least about species inefficiencies.
Styrofoam cups that say anything about saving the environment, like automobile adverts that tout MPG improvements, are interesting diversions but not fully effective treatments to raising the bottom line from the bottom.
Preaching to the choir is a feel-good measure.
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